Connection Services take a user centric approach to design. All of our activities are driven from a deep understanding of the user experience required for the services we enable and support. That understanding and expertise extends to the network technologies underlying the end user visible services.
The introduction of the iPhone and many similar smartphones is causing a rapid change in how consumers are using their personal devices. Their expectations of what they should be able to do with them is growing by the day encouraged by the marketing campaigns of the device brands.
This in turn is having an effect on the networks through which content is delivered to these devices. The demand is being driven by a significant and growing number of customers who are always connected, living their lives wirelessly through their devices. The mobile device brands, such as the iPhone, are marketing a user experience which can only be delivered in urban areas with ultra fast, ultra high capacity wireless networks. Connection Services are participating with their partners in the evolution and optimisation of these networks to support the new expectations of performance and user friendliness which have been raised. Watch this space for a white paper explaining more about this vitally important and disruptive change taking place in the mobile broadband market and the part Connection Services is playing in responding.
